Sales and Marketing Secrets | Donald Kelly

About this Podcast:

As a consumer, you may view anyone in the sales and marketing world as an enemy, especially within the beauty industry.

However, you may want to reconsider. Sellers aren’t just trying to push products on you. Many take the time to review items to ensure they are safe to use and to help consumers make informed decisions.

Don’t believe us? Then listen to our special guest, Donald C. Kelly, a seasoned sales professional and CEO of TSE Studios. Join us as we explore ethical marketing practices, build awareness, and learn how to navigate online purchases.

Meet Donald Kelly

• With years of experience in sales and marketing, he’s sharing exactly how sellers make safe and informed decisions about the products they sell to consumers.  
• He breaks down complex sales and marketing concepts and provides advice for businesses aiming to navigate the modern marketplace.  
• Donald advocates for businesses to prioritize integrity and trust in their marketing efforts, explaining how ethical practices can actually improve customer engagement.

Influencer Marketing Dynamics

• There’s no denying the fact that video-based social media platforms like TikTok and Instagram have become top tools for marketing. 
• However, influencers aren’t required to follow the same regulations as companies, meaning they can say whatever they want about a product they’re promoting, whether it's true or not.
• Some influencers are only in it for the money, while others actually take the time to test products and provide real, honest reviews.
• To promote transparency, companies are now requiring influencers to disclose affiliations to enhance their credibility and accountability.

Enhancing Consumer Awareness

• How can you trust and believe what you see and hear on social media? Take the time to assess an influencer’s recommendations. 
• Try using an app like Yuka, which scans product barcodes and rates them based on their contents.  
• Researching beauty products helps you avoid falling for manipulative marketing tactics.

Navigating Online Purchases

• If you're not convinced about a specific product and don't want to waste money, but still want to test it, buy the sample.  
• This allows you to decide if the product is worth the investment before making a significant purchase.

Strategies for Small Businesses

• If your business isn’t on TikTok or Instagram yet, you need to create an account now.
• People want information quickly, and the best way to share it is through video-based content.  
• You can use YouTube as a platform for informative content on beauty products.  
• It’s still important to create blog posts and target long-tail keywords to improve your organic search visibility. 
• LinkedIn is ideal for B2B businesses looking to reach their target audience.

"And the idea of an influencer or individual with clout sharing and giving their feedback is important, but it's also critical to ensure that there is some level of responsibility involved." - Donald Kelly. 

Resources

Donald Kelly on LinkedIn

TSE Studios