How to Launch a Personal Care Brand | Brittany Lo

About this Podcast:

Have you ever thought about starting your own beauty or wellness brand? On this episode of Nourify & Beautify, we spoke to Brittany Lo, the incredible founder of Beia, her personal and intimate care product line. Brittany is going to take us from her childhood dreams into the reality of what goes on behind the scenes when a new beauty/wellness business is born.

Brittany Lo’s Journey

• Brittany dreamed of starting a beauty brand when she was in 2nd grade.
   
• After attending school focusing on entrepreneurship, she turned down a full-time position at L’Oreal to pursue starting her bridal beauty and hair business, Beautini.
   
• In 2020, during the pandemic, she wasn’t busy with weddings and had the perfect opportunity to start her brand Beia, which she created to help women feel more comfortable and confident in their skin.

Bringing the Product to Life

• Creating mood boards, researching other brands/branding, and brainstorming all played an early role in Brittany’s creative journey.
   
• Brittany talked to friends, family members, customers, and anyone else who would listen about the idea for the product and what they wanted to see.
   
• While FDA restrictions play some role in manufacturing decisions, they are not as strict as the guidelines Brittany follows with Beia.
   
• Finding the right chemist to help her formulate the product and scale it up for mass production was critical to avoiding headaches along the way.

Challenges and Wins Along the Way

• One thing that surprised Brittany when she started her brand was the challenge she faced finding a manufacturer. 
• Brittany also notes that it’s not as simple as Googling “how do I start my own business?”
   
• Beia products are formulated to work for people with sensitive skin and are vegan, because Brittany’s dream was to create products that she herself would use.

“Before, we saw sexual wellness as one category, we saw body care more in the mass sector of beauty, but now what I’m seeing is personal care and body care really integrating to be defined as skincare below the chin.” — Brittany Lo

Resources

Beia Beauty on Instagram

BeiaBeauty.com

Brittany Lo on Instagram